Frequently Asked Questions about App Listing
Comprehensive answer

The cost of listing services is comprehensively evaluated based on factors such as application type, platform selection (Google Play, App Store, or both platforms), difficulty of compliance, etc. Contact us to get a free instant quote. In addition, the official platform account fees need to be borne separately: Google Play one-time registration fee of $25, and Apple Developer Program annual fee of $99.

Adopt the installment payment model: pay 50% of the startup fee first after confirming the plan, and pay the remaining 50% after the application is successfully launched. This arrangement fully protects your rights and interests - you only need to pay the final payment if we actually deliver results.

Not required at all. Analysis, modification, and resubmission after the review is rejected are included in the service fee, and there is no limit to the number of times until the review is passed. This is a core part of our service commitment.

Launching on both platforms is usually more cost-effective than paying for two separate single-platform launches, because parts of the work, such as data preparation and project management, can be shared. Pricing still depends on your specific app, so contact us for an accurate quote.

Calculated based on a typical process: 1 day for demand communication + 1-2 days for data preparation + platform review (5-10 days for App Store, 15 days for Google Play) = about 1 week at the fastest (App Store), about 3 weeks for Google Play. The specific time is affected by factors such as application type, account status, review queue, etc.

App Store review is generally faster, with about 90% of apps completed within 48 hours, with a total cycle time of 5-10 days. Google Play review usually takes 15 days and may take longer for new accounts or special categories. However, Apple's review is mainly manual, and the communication cycle after rejection is relatively long.

The App Store provides an Expedited Review (expedited review) application channel, which is suitable for fixing major bugs or when there are time-sensitive requirements. We can help evaluate whether you meet the application conditions and submit the application. Google Play currently does not have an official expedited channel, but ensuring that materials are complete and compliant can reduce delays caused by supplementary materials.

The needs assessment and solution confirmation are usually completed within 1 working day, and the data preparation work will be started immediately after payment is confirmed. The entire preparatory process is very efficient, ensuring that it enters the review queue as soon as possible.

After receiving the rejection notice, we will immediately analyze the reasons for rejection (Google Play provides detailed instructions, and the App Store provides Rejection Message), formulate targeted modification plans, update the application or materials and resubmit for free. There is no additional charge for the entire journey.

Common reasons for rejection on Google Play: privacy policy does not meet requirements, application permissions are improperly declared, content violates policies, functionality is abnormal, screenshots/descriptions are misleading, and the target SDK version does not meet requirements.

Common reasons for rejection in the App Store: incomplete functions (2.1), privacy policy issues (4.0), content violations (1.x), IAP implementation issues (3.x), metadata inconsistent with actual functions (2.3), and substandard design quality (4.2).

If after repeated efforts it is indeed impossible to successfully put the item on the shelves (in rare cases, such as fundamental restrictions due to platform policies), we promise to fully refund the service fee without deducting a single point. This is our absolute promise, please feel free to cooperate.

We will conduct a comprehensive pre-compliance review before formal submission, including: checking whether the application violates the platform content policy, verifying the integrity of the privacy policy, checking permission statements, confirming functional integrity, optimizing screenshots and descriptions, etc. This is a key reason why our first-time pass rate is 95%+.

Yes, apps must be submitted through a developer account registered in your name, and ownership of the account remains with you. The one-time registration fee for a Google Play developer account is $25, and the annual fee for the Apple Developer Program is $99 (Enterprise version $299/year). We can assist with the entire registration process, or we can use your existing account.

Google Play: Requires Google account, valid payment method (credit card), and agreement to the developer agreement. Apple Developer: Requires Apple ID, real personal or business information, valid payment method. Some areas may require additional identity verification. We will assist you in preparing and completing the entire registration process.

The review cycle for new accounts on Google Play is usually longer than for old accounts because the platform needs to build trust in the account. In the App Store, the difference between the old and new accounts is relatively small. We will adjust the strategy based on the account status to ensure smooth launch.

If resources are limited, you can first choose a platform with a more concentrated target audience. Generally speaking: for Southeast Asia, the Middle East, Africa and other regions, give priority to Google Play (Android has a higher market share); for European, American and Japanese markets, give priority to the App Store (iOS users are more willing to pay). We recommend listing them at the same time when possible to maximize coverage.

Covering more than 99% of the world's mobile devices; users have higher trust (applications launched on two major platforms at the same time appear more professional); you can avoid missing out on a large number of potential users by only going to one platform; we provide dual-platform joint listing services, unified management is more worry-free, and the cost is more favorable.

Main differences: (1) In-app purchase rules: The two platforms have similar IAP requirements for digital content, but Apple's commission ratio is higher; (2) Privacy requirements: Apple has more detailed requirements for filling in App Privacy information and ATT; (3) Review style: Google is more automated and has clearer rules, while Apple has more manual reviews and is sometimes subjective; (4) SDK requirements: Google requires more frequent updates to the target SDK version.

Common materials: application installation package (APK/AAB or IPA), application icon (various specifications), screenshots (various device sizes), application name and description (Chinese and English), privacy policy page URL.

Google Play additional requirements: Feature Graphic, Target Audience Statement, Data Security Form.

App Store additional requirements: App Privacy information, age rating questionnaire, review information (test account, etc.). We will assist with the preparation and verification of all materials.

Google Play: At least 2 pictures, 1080脳1920px recommended (vertical screen), JPEG/PNG supported, maximum 8MB per picture. App Store: 6.5-inch (1242脳2688) and 5.5-inch (1242脳2208) screenshots must be provided. To support iPad, additional iPad Pro 12.9-inch screenshots are required. We will assist with all screenshot specifications.

Yes, a valid privacy policy URL is mandatory for both platforms. The privacy policy needs to explain what data the app collects, how it is used, whether it is shared with third parties, etc. We can help generate a basic privacy policy page to ensure compliance with Google Play and App Store requirements.

Apple stipulates that digital content and subscription services must use Apple IAP and charge a commission of 15%-30% (which can be reduced to 15% after one year of subscription). Google Play has similar requirements, but the enforcement is slightly more relaxed. We will help evaluate whether your in-app purchase model is compliant and avoid rejection due to IAP issues.

If, after all our efforts, the product cannot be successfully put on the shelves, we promise to fully refund the service fee without deducting a single point. Please note that the official platform account registration fee (Google Play $25 / Apple $99) is paid directly to the platform and is not within the scope of refunds.

Provide 7 days of technical support after going online, including application status monitoring, metadata modification assistance, version update guidance, etc. If you need long-term maintenance services (such as regular version updates on the shelves), you can negotiate separately.

All operations are performed under your account, and we do not require full control of the account. During the cooperation process, you always retain the final control over your account. All operations will be executed after communication and confirmation with you to ensure transparency and controllability.

Mainly maintain real-time communication through Telegram, and dedicated consultants will respond within 24 hours. If there are any updates to the review status, we will notify you as soon as possible. In case of rejection, the reasons and solutions will be explained immediately.

Starting August 31, 2025, new apps or app updates submitted must target Android 15 (API level 35). If an existing app falls below this requirement, new users will not be able to discover the app on higher version devices. Developers can apply for an extension until November 1, 2025. We can help you complete the SDK upgrade compliance check to avoid being blocked due to substandard versions.

New personal developer accounts created after November 13, 2023 must first complete a closed test: arrange for at least 20 testers to test the application for at least two weeks. Only after meeting the test requirements can they apply for official release permission. In addition, Google requires verifiable real identity information (developer name, legal name, address, email), and the organization account also needs to provide a phone number and website. We can assist with the new account registration and testing process from start to finish.

Updated in April 2025: The personal loan policy is extended to credit limit applications. Applications involving credit limits are not allowed to access sensitive permissions such as contacts and photos; government regulatory qualification certificates and financial service license documents are required; financial applications must be submitted with a corporate account (not a personal account). Cryptocurrency exchange and software wallet policies have also been updated simultaneously, and some regions have additional compliance requirements. We focus on categories with high compliance difficulties and can provide targeted qualification sorting and listing solutions.

Apple's privacy compliance will be further tightened in 2025, mainly reflected in three points: (1) The three-piece privacy set is enforced - third-party SDKs must provide a Privacy Manifest, restricted API usage reasons, and SDK signatures; (2) the account deletion function must be provided within the app and cannot rely on email-only requests; (3) ATT (App Tracking Transparency) pop-ups must clearly explain the tracking purpose and must not use vague wording. Violation of any of the above may result in rejection. We will check each item before submission to ensure compliance.

Apple will further strengthen compliance requirements for screenshots in 2025: 6.7-inch iPhone screenshots must show the actual usage scenario of the application, and cannot only show the login page or blank interface; the description of "new features" cannot be exactly the same as the previous version, and must reflect the actual update content; application screenshots must not show an interface that is inconsistent with the actual functions. We are responsible for all screenshot specification processing and copywriting optimization to ensure compliance with the latest review standards.

Google Play requires white label applications to use decentralized account management (each application has an independent account). The centralized management model has the risk of joint shelving; each application must have unique store page content, and similar metadata cannot be copied in large quantities. Clause 4.3 of the App Store prohibits applications with highly duplicated functions. Excessive code similarity will trigger machine review rejection. We are deeply involved in putting multiple versions of applications on the shelves, and can formulate compliant and differentiated plans to reduce rejection and associated risks.