Evidence kit checklist
This is not a “prepare everything” list. Select artifacts based on the specific policy point in the notice. Usually, 3–6 strong items are enough.
- Timeline (1 page): dates, versions, key changes, notice subject lines, your actions.
- Before/after proof: permission list diff, screenshot pairs, Data safety declaration alignment.
- Policy mapping: map the notice to your concrete changes (avoid only linking to policies).
- Play Console settings proof: target audience, content rating, ads declaration, data collection settings.
- Third-party dependency note: SDK list, purpose, data flow, and what you removed/replaced.
- Governance measures: checklists, approvals, least privilege, access separation, logging and monitoring.
Appeal message template (facts + proof + commitment)
Replace bracketed parts with your real situation. Avoid vague phrases; keep it factual and verifiable.
- Opening: We acknowledge the violation related to [specific policy point]. We completed remediation and provide verifiable evidence below.
- Root cause: Root cause was [specific issue] introduced on [date/version]. It was not intended to mislead users.
- Proof: We removed/updated [feature/assets/SDK/permissions] and aligned Play Console declarations. See attachments 02–03.
- Governance: We implemented [checklist/approval/access separation] to prevent recurrence. See attachment 04.
- Request: We respectfully request a review of the account decision and reinstatement if compliant.
Submission strategy: stop the bleeding first
If you keep making high-risk changes during the appeal window, you may amplify the risk profile. Before appealing:
- Pause high-risk changes: aggressive ads, off-store downloads, misleading keywords, exaggerated screenshots.
- Clean declarations: Data safety, permission use, target audience, content rating, and privacy policy alignment.
- Shorten verification path: make it easy to verify that the current state is compliant.
